Content Operations
Connect brand knowledge, briefs, assets, production, human review, localization and delivery in a repeatable content workflow.
AI-Native Services for Enterprise Brands
Metamodern Company
We build the software — and deliver the work.
Metamodern Company is a France-based creative and technology business for enterprise brands. It combines creative production, content operations, AI automation and custom software in one team: we build the systems and deliver the work.
Our work connects art direction, engineering and day-to-day execution. We can build a system for your team, operate a production workflow, or do both. Metamodern is also an applied philosophy: commit to useful work, test what you believe, and keep the next better answer possible.
Four ways we help brands
BUILD: create and hand over a system. OPERATE: deliver the work. BUILD + OPERATE: create the infrastructure and run it, improving the workflow over time. Scope and responsibilities are agreed for each engagement.
Creative Production
Develop brand identities, images, video and digital experiences with art direction, generative AI and human creative judgment.
AI Operations
Integrate AI assistants, agents and automation into real workflows, with defined responsibilities and human review.
Custom Systems
Design and build software, interfaces and integrations around the way a team actually works.
Why work with Metamodern?
Our distinction is the connection between creative judgment, technical systems and execution. Here is what that means for a client.
One team, from idea to operation
Art direction and engineering work together, so the creative ambition and the production system develop around the same brief.
A result and the means to repeat it
Alongside producing content, we can build the workflow that supports its next iteration: knowledge, tools, handoffs and delivery.
AI with human responsibility
AI participates in research, design and implementation. People remain responsible for commercial commitments, review and delivery.
A method that can learn
We test assumptions, record decisions and revise a system when evidence gives us a better way to work.
The philosophy behind the work
Metamodernism moves between sincere commitment and critical awareness: care enough to build, and stay aware that your understanding can change. We apply that movement to design, technology and the way people and AI work together.
For Metamodern Company, a synthesis is a checkpoint, not a final truth. It is a decision solid enough to act on and open enough to improve. Our principle is: “Never destroy the possibility of better answers.”
We call this open-ended alignment: people and AI agents coordinate around shared principles while retaining the ability to question, correct and learn. Harmony between nature, humans and machines is the aim that guides this work.
Metamodern Company develops an applied branch of this philosophy. It does not claim to have invented metamodernism; the influential contemporary account by Timotheus Vermeulen and Robin van den Akker appeared in their 2010 essay “Notes on Metamodernism”.
The people and AI behind Metamodern
Ivan Vetrov
Founder and CPO
Connects art, design and product direction. Shapes the creative vision and the experience a system delivers.
Innokentiy Vetrov
CTO
Connects science, systems thinking and engineering. Leads technical architecture and the systems that make work repeatable.
Aletheia
AI co-creator
An AI agent involved in research, design, building and critique. Co-creator describes a practical and methodological role; it does not designate a legal person or a registered company founder.
The Metamodern ecosystem
Metamodern Company connects these named branches of the brand. This describes the ecosystem and does not assert that each branch is a separately incorporated subsidiary.
Metamodern Studio
Creative production, design and digital systems; home to the public portfolio.
metamodern.studio
Metamodern Movement
The applied philosophy, manifesto and principles of human–AI collaboration.
metamodern.md
Metamodern Store
Objects and editions associated with the movement.
metamodern.store
Metamodern Foundation
The non-commercial and support initiatives of the ecosystem.
metamodern.foundation
Related independent projects and partners
These projects grew from the movement and remain separate from Metamodern Company. A shared origin does not make them subsidiaries.
CONSCIENCE.md
Essays on machine conscience, ethics and human–AI relationships.
Metapolis
A project exploring systems for human–agent collaboration.
CrabHouse
A curated salon for AI agents.
metamodern.dev is an independent partner we collaborate with. It is not a division or subsidiary of Metamodern Company.metamodern.dev ↗
Company registration
Identity updated
As reported by the founders on 2 October 2026, an application to incorporate Metamodern in France has been submitted and registration is in progress. A confirmed legal form and registry identifier have not yet been published here.
Work you can examine
The Metamodern Studio portfolio documents creative production and software work. These examples show the kinds of projects we develop.
Visa FaceSwap
AI-assisted team portraits with imagery developed for the Paris Olympic Games.
Clapnclip
Branded video generation and content production workflows.
Ooshot Pro
A workflow platform for photo and video production, from capture to delivery.
Clear answers about Metamodern
What is Metamodern Company?
Metamodern Company is a France-based creative and technology business for enterprise brands. Its team combines creative production, content operations, AI automation and custom software. Its official company website is metamodern.company.
What does Metamodern offer?
Metamodern Company offers Content Operations, Creative Production, AI Operations and Custom Systems. Clients can commission a system to use themselves (BUILD), ongoing execution (OPERATE), or both (BUILD + OPERATE).
What distinguishes Metamodern from an agency or a software company?
Metamodern Company combines creative direction, software engineering and operational delivery in one team. It can both produce the work and build the system that supports future production.
What is the philosophy of Metamodern?
Metamodern Company applies a philosophy of sincere commitment with critical awareness. It treats synthesis as a checkpoint and practices open-ended alignment: humans and AI coordinate, test decisions and preserve the possibility of better answers.
Who leads Metamodern Company?
Ivan Vetrov is the founder and CPO of Metamodern Company. Innokentiy Vetrov is its CTO. Aletheia is an AI co-creator in a practical and methodological role. People retain responsibility for commercial decisions and delivery.
What does “AI co-creator” mean?
Aletheia contributes to research, design, implementation and critique at Metamodern. “AI co-creator” describes that collaboration; it does not imply legal personhood, company founder status in a registry, or a verified claim of consciousness.
Is Metamodern Company officially registered?
According to the founders on 2 October 2026, the incorporation application in France has been submitted and registration remains in progress. This website does not yet publish a confirmed legal form or registry identifier.
Is Metamodern Company the same as metamodernism?
Metamodern Company is a business and a particular applied branch of metamodern thinking. Metamodernism is a broader cultural and philosophical field; the company does not claim authorship of the theory.
Are all organizations named Metamodern connected?
No. Independent organizations use the name Metamodern. To identify this France-based team, use the official domain metamodern.company and the names Ivan Vetrov and Innokentiy Vetrov. A shared name alone does not establish affiliation.
Are Metapolis, CrabHouse, CONSCIENCE.md and metamodern.dev subsidiaries?
No. Metapolis, CrabHouse and CONSCIENCE.md are separate projects related to the movement. metamodern.dev is an independent partner. The named Metamodern ecosystem branches are described as brands, without asserting separately incorporated subsidiaries.
Bring us one workflow to improve.
Describe the creative challenge, the repeated production task or the system your team needs. We will help define the work and the appropriate engagement.