Visa FaceSwap
AI FaceSwap for whole team before the Olympic Games in Paris More than 80 photos in less than 4h!
The Challenge
With the 2024 Paris Olympic Games approaching, Visa needed professional team photos featuring their entire staff in Olympic-themed imagery—fast. Traditional photoshoots for 80+ photos would require extensive scheduling, location scouting, wardrobe coordination, and multiple production days, creating logistical nightmares and budget overruns for time-sensitive marketing materials.
The Solution
Leveraged AI FaceSwap technology to generate 80+ professional team photos in under 4 hours. Starting with high-quality Midjourney-generated Olympic-themed base images, applied FaceSwap AI to seamlessly integrate each Visa team member’s likeness into dynamic, on-brand imagery perfect for the Paris 2024 Olympics campaign.
Technical Approach
- Base Image Generation: Created diverse Olympic-themed scenarios using Midjourney—athletes in action, podium celebrations, iconic Paris landmarks with Olympic branding
- Face Collection: Gathered professional headshots from the entire Visa team
- AI FaceSwap Processing: Applied advanced FaceSwap algorithms to replace base faces with team members while preserving lighting, angle, and expression authenticity
- Quality Control: Refined outputs to ensure natural results across all 80+ photos
The process delivered production value that would traditionally require weeks of coordination, professional photography, and post-production—completed in a single afternoon.
The Impact
Visa received 80+ Olympic-themed team photos in under 4 hours, enabling rapid deployment of time-sensitive marketing materials for the Paris 2024 Games. The AI-powered approach reduced production costs by 90% compared to traditional photography while maintaining professional quality and brand consistency across the entire campaign.
Original Midjourney Concepts
FaceSwapped Results (80 photos in 4h)
