Sanofi

The Joy of Breathing

AI-generated campaign turning loss of smell into appreciation for life's sensory rebirth

AI Creative Brand Identity

The Challenge

Chronic nasal polyps rob patients of their sense of smell—a loss so profound that even unpleasant odors become something to miss. How do you communicate the value of breathing freely when the problem itself is invisible?

The Solution

We created banner campaigns for livingwithchronicnasalpolyps.com that reframe the narrative. The creative brief: make even disgusting smells feel like a rebirth. These AI-generated visuals capture the emotional release of rediscovering sensation—turning a medical condition into a story about reclaiming joy.

The Impact

The campaign transforms clinical awareness into emotional connection. By celebrating the return of all smells—not just pleasant ones—the messaging resonates with patients who understand that breathing freely means experiencing life fully, even its imperfect moments.

Need something like this?

Just copy that phrase and send it the way you want 👇

“Greeting, we need something like The Joy of Breathing that you've made for Sanofi”