École Multimédia

So Uniq App

Fashion-first social marketplace blending Pinterest-style discovery with seamless commerce

Brand Identity Digital Product Fashion

The Challenge

Fashion discovery and shopping exist in separate ecosystems. Inspiration happens on Pinterest and Instagram. Purchases happen on e-commerce sites. The friction between seeing something you love and actually buying it creates abandoned intent and lost sales. What if discovery and commerce lived in the same place?

The Solution

So Uniq is a school project reimagining fashion social commerce. The app combines Pinterest’s visual discovery with marketplace functionality, letting users explore, react, bookmark, and buy—all within a seamless interface. Fashion becomes social, and shopping becomes inspirational.

Design Philosophy

The interface prioritizes visual storytelling. Every interaction—scrolling, reacting, bookmarking—feels native to social media, while purchase flows remain effortless. The design balances curation with commerce, ensuring the app feels like a community, not just a store.

The Impact

So Uniq demonstrates how fashion platforms can close the gap between inspiration and action. By treating shopping as a social experience, the app reduces friction, increases engagement, and turns browsing into buying without disrupting the discovery process users love.

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