École Multimédia

Dank TV

Bold brand identity for music content channel featuring holographic typography and vibrant motion graphics

Brand Identity Video & Animation

The Challenge

For this École Multimédia project, the brief was to create a brand identity for a fictional music and content channel that stands out in an oversaturated digital media landscape. The identity needed to feel contemporary, energetic, and unmistakably bold—capturing the attention of young, digitally native audiences who scroll past hundreds of branded content pieces daily.

The Solution

Developed DANK TV—a brand identity built around holographic iridescent typography and vibrant, pattern-driven motion graphics. The wordmark uses reflective, chrome-like surfaces that shift colors dynamically, creating a hypnotic visual signature that’s instantly recognizable. Paired with bold graphic patterns and kinetic animations, the identity feels fresh, experimental, and designed for social media virality.

Creative Approach

Leaned into the aesthetic of digital maximalism—layered textures, saturated colors, and holographic effects that feel native to Gen Z visual culture. The motion graphics system creates a living brand identity where nothing is static—charts, patterns, and typography constantly shift and evolve, mirroring the energy of music content itself.

The Impact

The project demonstrated a strong understanding of contemporary digital branding and motion design principles. The holographic aesthetic and dynamic typography system showed technical proficiency with 3D rendering and animation, while the overall concept proved the ability to create brand systems that resonate with specific audience demographics.

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