Metamodern Company

Camo Collection

Fashion R&D experiment combining AI-generated patterns with hidden QR codes for future AR glasses

Brand Identity Fashion

The Challenge

Fashion is stuck in the present. Garments are designed for today’s world, but what about tomorrow? We imagined a future where AR glasses with built-in cameras become ubiquitous—where clothing could trigger digital experiences just by being seen.

The Solution

The Camo Collection is a fashion R&D experiment blending AI-generated camouflage patterns with hidden QR codes. These codes, embedded seamlessly into the design, trigger Web AR experiences when scanned. Think of it as video game skins for the real world—a digital layer that transforms physical clothing into interactive media.

The Vision

In a future where everyone wears AR glasses, your outfit becomes more than fabric—it becomes a broadcast. The Camo Collection explores this intersection of fashion, technology, and personal expression. Each piece is a prototype for what wearable tech could mean when the technology catches up to the vision.

Technology Meets Style

Built with open-source AR/PWA technology, the system doesn’t require app downloads. Scan the pattern, and the experience launches instantly in your browser. It’s fashion that exists simultaneously in physical and digital space.

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