Ethics of UX/UI

The Ethics of UX/UI Design: Unveiling the Dark Side of Evil UX


In the world of UX/UI design, ethics hold immense importance. As designers, we have the power to shape the user experience and influence their behavior. However, with great power comes great responsibility. In this blog post, we will delve into the concept of Evil UX, exploring the ethical implications it raises, including AI-driven UX and the potential harm caused by selling-focused AI. We will also discuss how Web3 can offer a solution to the UX ethics problem.

The Dark Side of Evil UX

Evil UX, also known as Dark UX, refers to the deliberate use of design techniques to manipulate users and deceive them for personal gain. It involves unethical practices that exploit human psychology, leading users to take actions they may not have intended or desired. This can range from deceptive marketing tactics to intentionally confusing interfaces.

AI-Driven UX and Ethical Concerns

AI-driven UX, particularly when focused solely on selling, raises significant ethical concerns. These systems often rely on extensive user data to optimize sales strategies, sometimes at the expense of user well-being and privacy. Manipulative tactics, like personalized advertisements exploiting psychological vulnerabilities, can lead to addictive and harmful online experiences.

The Role of Web3 in Solving UX Ethics Problem

Web3, also known as the decentralized web, offers a potential solution to the problem of Evil UX driven by selling-focused AI. It aims to empower users by shifting control of their data back to them. With Web3, users have ownership and control over their personal information, deciding how it is used and shared. This decentralized approach promotes transparency, trust, and user agency.

By embracing Web3 principles, designers can create AI-driven UX that prioritizes user well-being, privacy, and autonomy. They can design algorithms that are transparent, avoid manipulative practices, and empower users to make informed decisions. Web3's focus on decentralization aligns with ethical values, ensuring that AI-driven systems serve the best interests of users rather than solely driving sales.


Ethics play a crucial role in UX/UI design, especially when it comes to Evil UX driven by AI and selling-focused practices. By being aware of the potential harm caused by unethical techniques and embracing Web3 principles, designers can create user experiences that are transparent, respectful, and trustworthy. Let us strive to build a future where user well-being and autonomy are at the forefront of all design decisions, empowered by the ethical use of AI and the principles of Web3.